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29 October 2024
Future of Cycling: Prodrive Folding Bike Arrives at Harrods, London
Designed by the relentlessly curious minds behind some of the greatest names in motorsports, the Prodrive Folding Bike is redefining urban mobility. By combining cutting-edge engineering with the best materials and beautifully understated design - we’ve created the ultimate solution for riders demanding performance and style in equal measure.
And now, commuters, trail blazers and tech collectors alike can experience the bike for themselves at one of London’s most iconic retail locations - Harrods, in Knightsbridge.
British Heritage Meets the Future
The Technology Department, situated on the Fifth Floor Hub of this British institution, is reserved for the most groundbreaking innovations on the market. Synonymous with boundary-pushing products, it’s the perfect home for the Prodrive Folding Bike.
Thanks to its seamless folding mechanism, and crafted from advanced light-weight materials, the Prodrive Folding Bike offers unmatched ease and speed for commuters transitioning from road to office.
Whether navigating the busy streets or taking in the lush surroundings of a park or countryside away-day, the bike’s sophisticated design speaks volumes about its engineering pedigree.
A Hands-On Experience
Harrods welcomes you to experience the Prodrive Folding Bike up close and in person. Handle it, fold it and marvel at its precision mechanics and feather-light build.
We think even the most seasoned riders will be impressed with its lightweight agility and easy handling when testing it out on the shop floor.
While you’re visiting, the Tech Hub at Harrods is also offering something for the four-wheeled speed demons among us. The Prodrive Racing Simulator is a fully immersive experience offering a glimpse into Prodrive’s world of high-performance racing technology.
A Bike As Individual As You
Renowned for providing impeccable personalised retail experiences for the world's most eminent customers, Harrods saw the Prodrive Folding Bike’s bespoke offering as a top drawing card for awarding it a coveted place on its Fifth Floor.
With multiple options for custom finishes and components available, the Prodrive Folding Bike can be tailored to suit the most discerning of tastes - a level of personalisation that really sets it apart from other bicycle companies.
Whether it’s a unique finish or bespoke components, your bike can be crafted to be as individual as you.
Sustainability Meets Innovation
Beyond its design and functionality, the Prodrive Folding Bike embodies a conscious approach to urban living.
As city dwellers increasingly seek out more planet-friendly solutions for their morning commute, putting sustainability at the forefront was key for the team behind the Prodrive Folding Bike. The bike can be tailored to incorporate flax fibre material into the frame. This natural resource reduces environmental impact while enhancing the bike’s strength and providing superior vibration dampening for a smoother ride.
As cities, councils and governments lean towards more sustainable transport, the Prodrive Folding Bike offers an eco-friendly solution without compromising style, convenience or performance.
An Investment In Lifestyle
The Prodrive Folding Bike is more than just a ride. Merging effortless sophistication with practicality, it becomes a seamless part of your daily routine. It’s not just about getting from A to B; it’s about doing so with finesse, efficiency and style.
Designed with meticulous attention to detail, the bike complements the rhythm of modern life and is the perfect choice for those who value lasting design.
Its compact silhouette when folded also makes for ease of storage in the most economical of living spaces - perfect for central urban living and transportation by car or carried on the train as your ‘last mile’ mobility solution.
Experience the Future of Cycling
Elevate your commuting experience today. Step into Harrods to feel the future of cycling for yourself. From the Prodrive Folding Bike’s cutting-edge engineering to its bespoke features options, it is redefining urban mobility and leading the way in both cycling performance and design.
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